Cambrian Alliance Group Appoints Joe McKenna

The Cambrian Alliance Group today announces the appointment of Joe McKenna to its senior leadership team as Group Sales and Marketing Director. Previously Sales Director at Phoenix Healthcare Distribution Ltd, McKenna brings with him a wealth of pharmacy and wholesale experience that spans 30 years.

“I am delighted to be joining the group and taking up this role at such an exciting time for the business, but recognise just how challenging a time it is for many pharmacy contractors at the moment. 

The needs of pharmacy contractors and our partners continue to change, and Cambrian Alliance Group continues to deal with these challenges in thoughtful and innovative ways that will continue to benefit community pharmacy as a sector, ” McKenna.

McKenna, who has also held senior sales leadership roles at AAH Pharmaceuticals as well as the pharmacy support group Numark, will be primarily focused on delivering greater levels of profit to contractors by supporting more efficient and cost-effective methods of medicine supply through the groups purchasing platform, e-CASS

“Joe’s background and experience within the industry, coupled with his knowledge of the UK pharmacy wholesale market and supporting pharmacy contractors makes him an ideal candidate for his role. I look forward to working closely with Joe to continue to ensure we deliver maximum value for our customers,” said Nathan Wiltshire, Group CEO.

Editor’s Note:
For more information please contact Tom Griffiths at or call 02920 782 957.

About Cambrian Alliance Group
Cambrian Alliance Group is the leading independent pharmacy buying group with over 1200 members across the UK. The group supports its members in achieving better purchasing margins by leveraging the buying power of its collective membership, which now exceeds £0.6Bn annually.

The group also develops technologies to support more efficient purchasing and stock management within independent pharmacy including e-CASS, e-CASS web, and e-CASS warehouse.

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